A new way of understanding your clients, segmenting them by preferences and lifestyle to best engage and keep them with you
Basic
What is a Trend? a Hype? a Fad? how can I detect, understand and use trends professionally? All the methods and tools.
Basic
Tools and methods to understand consumer habits, behaviours and preferences and plan sales and marketing strategies
Specialized
Design Thinking applied to Sales processes, Account Planning and Customer Tracking.
Specialized
Current and Future Trends Analysis Bootcamp that will help your company plan present and future strategies in the short, medium and long term. Navigate the uncertainty of the market but in an informed and strategic way
Specialized
Design Thinking and Lean applied to the design and implementation of Marketing strategies at all levels. Analysis of channels, customer key points and segmentation by tribes.
Specialized
Analysis, design and redesign of current and future value propositions for existing or new products and services on the market, detection of errors in the implementation or contribution of value, detection of unexploited opportunities.
Tools
Service Design introduction to the creative process of service innovation using HCD methodologies
Bootcamp
How to design products and services that match real human needs and expectations? HCD puts people and not technology in the center.
Basic
Service Design Program oriented to companies that want to improve or design profitable user-centered services with analysis and design methods applied to the design of the store experience, web, customer service, and sales and exhibition spaces.
Basic
How to apply gamification to your internal processes, services, and even work meetings? Turn your processes into agile and enjoyable activities while increasing your productivity.
Specialized
Design of Acquisition and Customer Service strategies based on the design of services, which allow the maintenance and loyalty of different segments.
Specialized
For organizations and government entities interested in generating innovation with social impact through their projects or organizations that seek to understand how to innovate internally
Specialized
Customer Journey Mapping as one of the key tools to understand any process and design experiences and services.
Tools
Analysis, Prototyping and Testing of new Services before being launched on the market, implementation tests and quality of service. Measurement of efficiency and profitability of services.
Tools
Program for building a positive work culture within companies, to renew motivation in teams and help staff find a balance between life and work.
Bootcamp